Meet Velou’s Marketing Manager: Anna Vlchek
Why did you choose to work at Velou?
I immediately saw it as an opportunity for personal and professional growth, a platform where I could tackle the challenges I've always wanted to overcome. Furthermore, my background in fashion coupled with an interest towards technology and AI made Velou's distinctive fusion all the more enticing. The idea of exploring global markets and connecting with diverse people really attracted me as well. As the Marketing Manager, I handle various tasks like planning strategies, building our brand, and communicating with stakeholders. But what I'm most passionate about is finding new ways to engage our audience through innovative content strategies.
What does your job entail as a marketing manager?
As the Marketing Manager, I see my job as a mix of being creative, analytical and communicative. I spend a lot of time creating content and researching to find new and exciting ideas. I love that I have the freedom to be creative in my work. I often find that not every idea pans out, and that's okay. It's part of the process. It's important to consistently evaluate the results, market trends, and outcomes. This helps me make decisions about what's best for our team. Finally, one of the best parts of my job is getting to interact with different people like customers, partners, journalists. Building these relationships is really exciting and it helps our brand grow and succeed.
“I immediately saw Velou as an opportunity for personal and professional growth, a platform where I could tackle the challenges I've always wanted to overcome.”
What is it like working for Velou?
Joining Velou from the beginning felt like embarking on an adventure. From my very first conversations with the recruitment team, I could sense an air of excitement and opportunity. What truly sets Velou apart for me is the incredible bond we share as a team. Despite being scattered across different corners of the globe, we all are very close. The supportive culture within Velou creates a space where everyone's ideas and ambitions are not only recognized but cheered on. Each day brings new challenges and experiences, making working for Velou an exhilarating journey of growth and discovery.I’m also incredibly proud to market such an exceptional smart product crafted by an immensely talented team.
What is your favorite thing about working for Velou?
Without a doubt, it's the people and the culture that they have created. I'm working with the best and smartest professionals I constantly learn from. I also love how innovative our vision is. We are all very ambitious and open to new things. I extremely appreciate this approach and mindset.
What do you like to do for fun?
I love staying active and spending time with my friends from all over the world. Sports have been a big part of my life, and I enjoy trying out new activities. Right now, I'm really into Yin yoga. But I'm also itching to get back into surfing – I have a real passion for the sea.
Which social media platform do you use the most?
Instagram is my go-to platform, where I’m usually mapping out my upcoming travels and other activities.
What was your last online purchase?
Ah, the last online purchase is a bit of a blur between black slingbacks and bio shampoo — both essentials, in their own unique ways!
