Challenges to Kashew's success
Marketplace sellers deterred by a manual and slow product upload process
Poor customer discovery features due to missing or scarce number of product attributes
Lack of original product information requires furniture-specific product expertise
Why Kashew chose Velou
Enhance listings by automatically adding furniture-specific attributes
Expertise in AI Image Recognition to enrich product catalog details
Reduce time-to-market by integrating AI-enhanced product data from the start
Innovative and highly technical solution provider creates a competitive advantage
The Results
*Overall revenue tripled in 2023 since deploying with Velou.
AI-enrichment of furniture-specific product attributes resulted in increased revenue
Transformed product discovery led to higher session duration and customer satisfaction
AI-generated attributes allow sellers to offer a better filtering experience
Quick 2-week integration period
“Integrating product data enhancement from the beginning reduces the time to upload a product considerably...
The integration took us two weeks, which is really impressive. The Velou team is super responsive and the features and functionality keep improving over time. Our clients are happy, our sellers are happy, we are happy. We achieved a fast pace of growth last year and tripled our revenue with Velou. I'm super excited for the possibilities with Velou because I think we have only explored 5% of what the opportunity really is.”
Francesco De Conto, Co-founder & CEO
About Kashew
Kashew started in 2022 in San Francisco, California and is dedicated to reducing the 10.8 million tons of furniture waste that end up in landfills every year in the U.S. They quickly grew into an online marketplace for quality second-hand furniture. Kashew provides a marketplace platform for consignment stores that connects the seller to the customer. In addition, with features like inventory management and shipping, they offer essential tools for sellers to digitize their entire business.
Kashew’s business faced a critical challenge due to the time consuming nature of product uploads, which deterred sellers and more stores from selling online. Recognizing the critical need to streamline their operations and enhance the quality of their product listings to better serve their sellers and customers, Kashew sought a robust solution that could automate manual inputs and tailor product listings to meet the unique demands of a furniture-specific marketplace.
The Challenge
“Once you find yourself with an inventory that's over hundreds or thousands of items, it becomes so cumbersome that the sellers would rather keep their stores and their sales fully in-person rather than trying to digitize their business.”
Objectives
Increase in Conversions
Resolving Marketplace Sellers’ Pain Points
Faster Product Upload Speed