How Get The Label used rich product data to resolve customer frustrations& increase revenue

About Callisto Publishing

Get The Label is an online sports fashion retailer that started in 2008. Get the Label migrated to a new ecommerce platform with its built-in discovery functions. They realized the built-in search did not have the data integrity to surface the right results during the customer discovery process.This significantly impacted Get the Label’s business model due to the fact that to find products, their customers primarily use the search function. Poor discovery results caused frustration amongst their customers as well as internally. They knew they needed a better solution that understood their customers and their products.

Challenges to Get The Label’s success

01
Data integrity to surface the right results, causing customer frustration
02
Built-in search functionality failing to adapt to customers
03
Under capacity to handle influx of new products

Why Get The Label chose Velou

Product-Aware Intelligence

Ability to ingest data and learn how the customer describes products.

Search That Understands

Rich search built on product data foundation.

Flexible Data Integration

Technically strong and open for product development.

Seamless Platform Integration

Technically compatible and pre-integrated with existing commerce platform.

“The capability and the scale that Velou delivered at, and the effort Velou put in our business was really exceptional...

They elevated us to the level of quality required from data to make search as good as it can be. We're reaping the rewards of improved conversion, increased search revenue of up to 60%, decreased bounce rate of over 1000%, and making products more visible and selling better each week! We have a real partnership and it's rare to get a team that understands our business.”

Liz McNamara
Marketing Director

Get The Label’s Objective

01
Improving Customer Experience. With a search solution that understands the customer and what they want to see.
02
Better Conversion Rate. Using search results to give customers exactly what they want and the maximum number of choices.
03
Increasing Average Order Values. Displaying more choices to customers that shows the breadth of product offerings.

What Velou brought to Get The Label

Semantic search helps the customers find exactly what they are looking for

When long tail queries are supported, high intent customers that are looking for a very specific item can be converted

Understanding brand names and not treating them as any other word is important, especially for Get The Label

C P Company is one of the top 3 queries on the Get The Label store. Customers are searching for the brand in many different ways. Without Velou’s semantic search where the customer intent is understood, the correct products are not always shown, resulting in lost conversions
The more words a customer uses, the higher the intent – keyword based solutions fail for long tail queries, resulting in lost conversions. Velou solves this problem by understanding the products at the deepest level to match with customer intent of long tail queries
As Get the Label customers are very focused on brands, it’s important to understand the brand names and not just treat them as individual words and match with keywords

More Powerful Results

4X
Faster to launch than other providers
+42%
Increase in Search Usage
1139%
Decrease in Search Bounce Rate

The Results

  • +20%

    Increase in Search Conversion

  • +60%

    Revenue from Search

  • 194,398

    Product Attributes added
    over 6 months

  • Rapid scaling of optimized product information

  • Significantly increased product rankings in Amazon’s search results by 10-30 positions

  • Scalable AI allows for business growth with more, new seasonal and niche product offerings

  • Deployments to 3 country sites in 2 languagesFast and seamless onboarding

How your products are described is how they get discovered.

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