How Everything5pounds Transformed their Customer Experience and Increased Search Conversions

About Everything5pounds

Everything5pounds.com (E5P) started in 2010 with a mission to constantly push boundaries with trend-led clothing for £5. They are a destination for staged budget clothing, daily new arrivals, and fresh styles, with over 1 million registered users. E5P’s business model relies on providing customers with affordable, trending options on their online store.E5P identified the need to build a best-in-class customer experience that keeps pace with the volume of their new arrivals and supports a smooth customer journey to checkout. E5P adds a large quantity of products daily to their online catalog, without detailed product descriptions.Without those descriptions, products do not have the information needed to show up in search queries. In addition, their onsite search was built only using basic keyword comparisons. Due to this, customers miss out on seeing all available products or see incorrect products. Before Velou, E5P was using SAP CommerceCloud, but needed a solution developed specifically for fashion. E5P chose Velou as a powerful solution in order to handle a large product catalog and the fast rate of arrivals to help their customers find exactly what they have in mind.

Challenges to Everything5pounds success

01
Shopper frustration due to friction in the search & browse process
02
Solutions that keeps pace with the volume of their new arrivals
03
Incomplete search results missing relevant information.

Why Everything5pounds chose Velou

Fashion Product Expertise

Expertise with Fashion Products.

Data Automation

Ability to Automate Product Data Enrichment at Scale.

Smart Data Integration

Deploy Semantic Search to Create an Intuitive Search Experience

“The biggest advantage of using Velou was their data enrichment solution adding attributes to all of our products, due to volume of products that we add on a daily basis.”

“The biggest advantage of using Velou was their data enrichment solution adding attributes to all of our products. As a result, our customers have had an overwhelming response to the improved customer experience with search and facets. Searches became faster, easier and dynamic, resulting in more engagement with 33% lower search bounce rate and 31% higher search revenue. Now, we are collaborating further to develop new ways of discovering fashion for our customers.”

Sagi Cohen
Product Owner

Everything5pounds's Objectives

01
Reduce shopper frustration and missed sales by improving discoverability.
02
Improve the user experience through better search functionality that includes autocomplete and spell check.
03
Optimize the product catalog for conversion and better customer experience.

What Velou brought to Everything5pounds

A Focus on Fashion and the Customer Experience

Velou’s AI models and machine learning technology are built ground up for fashion and enables E5P to achieve more customer engagement and drive overall sales.

Product Data Enrichment enhances the number of attributes for each product, through enriching data with an expanded number of fashion-related search terms. First, Velou’s Image Analysis process uses computer vision technology to identify product attributes from product images. Then, the Text Analysis process identifies attributes from the product descriptions. As a result, the overall number of product attributes in the E5P catalog increased over 85%. This improvement in product attributes enables E5P customers to use a broader range of search terms. By showing customers all products that match their search, E5P was able to increase their sales.

The Results

  • +31%

    Search Revenue

  • +33%

    Search Conversions

  • Intuitive user experience

  • Developer support

  • Scalable and optimizable infrastructure

More Powerful Results

31%
Increase in Search Revenue
33%
Increase in Search Conversions
33%
Decrease in Search Bounce Rate

How your products are described is how they get discovered.

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