Achieving 3X Conversions with Velou’s AI Smart Product Catalogs for Books

About Callisto Publishing

Callisto Publishing, established in 2010 and a division of Penguin Random House, is a leading publisher of nonfiction books in the United States. With a diverse catalog of over 3,000 titles and an annual addition of approximately 100 new books, Callisto ranks as the sixth-largest nonfiction publisher in the country. Driven by consumer demand, Callisto employs advanced Amazon search algorithms to identify trending topics and tailor their offerings accordingly.Callisto faced a significant challenge: optimizing the discoverability of their titles on Amazon. Over time, many of their books experienced a steep decline in rankings, dropping from the top 10 to as low as the bottom 50.  After encountering delays and challenges in developing an in-house solution, Callisto sought a partner with a scalable, intelligent solution to enhance the visibility of their catalog. Their goal was to dynamically incorporate customer-centric keywords and generate compelling copy quickly and accurately in order to improve discoverability and achieve revenue growth.

Challenges to Callisto's success

01
Significant drops in positions on Amazon search results ranking resulted in low product discovery
02
Managing a large product catalog while integrating new keywords with natural language into real-time copy
03
Existing and in-house solutions failed to effectively process industry-specific keywords

Why Callisto chose Velou

Smarter Catalogs

Intelligent catalog enhancement for marketplaces simplifies listings management

AI-Driven Listings

Scalable AI that continuously optimizes product listings with advanced keywords.

Connected Data

Drive productivity and enhance team efficiencies to achieve a high ROI.

Reliable Systems

Responsive and technically capable provider offers a competitive advantage.

“With Velou, we've achieved significant gains in both revenue and cost-efficiency that were previously out of reach.”

"The large language models in use today aren't designed for scale or equipped to handle the complex keywords, formatting, and outputs that truly drive economic efficiency and ROI. With Velou, we've achieved significant gains in both revenue and cost-efficiency that were previously out of reach. We're now saving 30 to 35% of the time required for mass catalog updates!"

Brian Watkins
VP Online Marketing and Revenue

Callisto's Objectives

01
Lift in Revenue
02
Increase in Productivity
03
Increase Product Rankings & Search Trend Volumes

What Velou brought to Callisto

Unique and Relevant Copy to Drive Customer Engagement

Complex and Niche Keyword Enrichment to Boost Search Rankings

Scalable AI for Business Growth

Ecommerce companies that create tailored, accurate product descriptions—rather than relying on generic copy—achieve deeper resonance with their customers across all marketing channels. With Velou, Callisto refined their product titles and descriptions to be more specific and impactful, delivering a superior customer experience. This enhanced engagement not only strengthened Callisto as a brand but also led to higher conversion rates on Amazon.
Velou's AI dynamically adapts product keywords and descriptions across marketplace platforms, optimizing Callisto's listings to be highly relevant for Amazon. This precision and customization not only accelerated the listing process but boosted Callisto’s Amazon search rankings by as many as 30 positions to consistently rank in the top 5 to 10.
Velou's AI transformed Callisto’s workflow by providing a scalable solution that seamlessly integrated the keywords Callisto was already developing and researching directly into their copy. This enabled Callisto to generate content rapidly in a user-friendly format. The significant reduction in manual labor allowed the Callisto team to refocus their efforts strategically and creatively. As a result, they were able to invest in new and expanded product offerings, including seasonal and niche titles, further enhancing their market presence and catering to emerging consumer interests.

The Results

  • 3X

    Boost in Conversions

  • 35%

    Increase in Productivity

  • 83%

    Increase in Search Ranking

  • Dynamic catalog optimization resulted in increased conversions

  • Significantly increased product rankings in Amazon’s search results by 10-30 positions

  • Scalable AI allows for business growth with more, new seasonal and niche product offerings

  • Quick 24 hour turnaround speeds

How your products are described is how they get discovered.

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