Challenges to Callisto's success

Significant drops in positions on Amazon search results ranking resulted in low product discovery

Managing a large product catalog while integrating new keywords with natural language into real-time copy

Existing and in-house solutions failed to effectively process industry-specific keywords

Why Callisto chose Velou

Intelligent catalog enhancement for marketplaces simplifies listings management

Scalable AI that continuously optimizes product listings with advanced keywords

Drive productivity and enhance team efficiencies to achieve a high ROI

Responsive and technically capable provider offers a competitive advantage

The Results

Boost in Conversions

35%

Increase in Productivity

83%

Increase in Search Ranking

Dynamic catalog optimization resulted in increased conversions

Significantly increased product rankings in Amazon’s search results by 10-30 positions

Scalable AI allows for business growth with more, new seasonal and niche product offerings

Quick 24 hour turnaround speeds

“With Velou, we've achieved significant gains in both revenue and cost-efficiency that were previously out of reach.”

"The large language models in use today aren't designed for scale or equipped to handle the complex keywords, formatting, and outputs that truly drive economic efficiency and ROI. With Velou, we've achieved significant gains in both revenue and cost-efficiency that were previously out of reach. We're now saving 30 to 35% of the time required for mass catalog updates!"

Brian Watkins, VP Online Marketing and Revenue

About Callisto

Callisto Publishing, established in 2010 and a division of Penguin Random House, is a leading publisher of nonfiction books in the United States. With a diverse catalog of over 3,000 titles and an annual addition of approximately 100 new books, Callisto ranks as the sixth-largest nonfiction publisher in the country. Driven by consumer demand, Callisto employs advanced Amazon search algorithms to identify trending topics and tailor their offerings accordingly.

Callisto faced a significant challenge: optimizing the discoverability of their titles on Amazon. Over time, many of their books experienced a steep decline in rankings, dropping from the top 10 to as low as the bottom 50. After encountering delays and challenges in developing an in-house solution, Callisto sought a partner with a scalable, intelligent solution to enhance the visibility of their catalog. Their goal was to dynamically incorporate customer-centric keywords and generate compelling copy quickly and accurately in order to improve discoverability and achieve revenue growth.

The Challenge

“We faced significant challenges with workload, where the previous approach of adding more human resources wasn't solving the problem. When existing solutions failed to effectively process industry-specific keywords, we attempted to develop our own system, but that also proved unsuccessful. However, when we provided Velou with the same data and scenario, it delivered the correct output seamlessly.”

Objectives

Lift in Revenue

Increase in Productivity

Increase Product Rankings & Search Trend Volumes

What Velou brought to Callisto

Unique and Relevant Copy to Drive Customer Engagement

Ecommerce companies that create tailored, accurate product descriptions—rather than relying on generic copy—achieve deeper resonance with their customers across all marketing channels. With Velou, Callisto refined their product titles and descriptions to be more specific and impactful, delivering a superior customer experience. This enhanced engagement not only strengthened Callisto as a brand but also led to higher conversion rates on Amazon.

Next feature: AI Keyword Enrichment->

Complex and Niche Keyword Enrichment to Boost Search Rankings

Velou's AI dynamically adapts product keywords and descriptions across marketplace platforms, optimizing Callisto's listings to be highly relevant for Amazon. This precision and customization not only accelerated the listing process but boosted Callisto’s Amazon search rankings by as many as 30 positions to consistently rank in the top 5 to 10.

Next feature: Scalable AI->

Scalable AI for Business Growth

Velou's AI transformed Callisto’s workflow by providing a scalable solution that seamlessly integrated the keywords Callisto was already developing and researching directly into their copy. This enabled Callisto to generate content rapidly in a user-friendly format. The significant reduction in manual labor allowed the Callisto team to refocus their efforts strategically and creatively. As a result, they were able to invest in new and expanded product offerings, including seasonal and niche titles, further enhancing their market presence and catering to emerging consumer interests.

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