Achieving Rapid Growth for a Furniture Marketplace with AI-Driven Product Data Automation

Challenges to Kashew's success

01
Marketplace sellers deterred by a manual and slow product upload process.
02
Poor customer discovery features due to missing or scarce number of product attributes.
03
Lack of original product information  requires furniture-specific product expertise

Why Kashew chose Velou

Smart Attribute Enrichment

Enhance listings by automatically adding furniture-specific attributes.

AI-Powered Recognition

Expertise in AI Image Recognition to enrich product catalog details.

Faster Market Launch

Reduce time-to-market by integrating AI-enhanced product data from the start.

Technical Innovation Partner

Innovative and highly technical solution provider creates a competitive advantage.

The Results

  • 3X

    Revenue Growth

  • +30sec

    Average Session Duration

  • 52,525

    Furniture Attributes Added

  • AI-enrichment of furniture-specific product attributes resulted in increased revenue

  • Transformed product discovery led to higher session duration and customer satisfaction

  • AI-generated attributes allow sellers to offer a better filtering experience

  • Quick 2-week integration period

“Integrating product data enhancement from the beginning reduces the time to upload a product considerably...

The integration took us two weeks, which is really impressive. The Velou team is super responsive and the features and  functionality keep improving over time. Our clients are happy, our sellers are happy, we are happy. We achieved a fast pace of growth last year and tripled our revenue with Velou. I'm super excited for the possibilities with Velou because I think we have only explored 5% of what the opportunity really is.”

Francesco De Conto
Co-founder & CEO

About Kashew

Kashew started in 2022 in San Francisco, California and is dedicated to reducing the 10.8 million tons of furniture waste that end up in landfills every year in the U.S. They quickly grew into an online marketplace for quality second-hand furniture. Kashew provides a marketplace platform for consignment stores that connects the seller to the customer. In addition, with features like inventory management and shipping, they offer essential tools for sellers to digitize their entire business.

Kashew’s business faced a critical challenge due to the time consuming nature of product uploads, which deterred sellers and more stores from selling online. Recognizing the critical need to streamline their operations and enhance the quality of their product listings to better serve their sellers and customers, Kashew sought a robust solution that could automate manual inputs and tailor product listings to meet the unique demands of a furniture-specific marketplace.

The Challenges

“Once you find yourself with an inventory that's over hundreds or thousands of items, it becomes so cumbersome that the sellers would rather keep their stores and their sales fully in-person rather than trying to digitize their business.”

Our Core Objective

01
Increase in Conversions
02
Resolving Marketplace Sellers’ Pain Points
03
Faster Product Upload Speed

Our Core Objective

AI Image Recognition

Furniture-specific Product Data Enrichment

AI-powered Discovery Features

With Velou: Velou's AI Image Recognition revolutionizes the product data enrichment process by automating the extraction of valuable information from uploaded product images. With Velou's AI Image Recognition, Kashew's sellers can simply upload images of their products. Leveraging advanced artificial intelligence algorithms, Velou intelligently analyzes product images with remarkable accuracy, extracting key attributes such as product type, dimensions, materials, colors, and more.
With Velou: Velou's AI is specifically tailored to understand and categorize furniture products, ensuring that the enriched data is highly relevant and optimized for a furniture-specific marketplace like Kashew's. This level of precision and customization not only accelerates the listing process but also enhances the quality and consistency of product information across Kashew's platform.
With Velou: Velou's AI-powered discovery features revolutionize the customer shopping experience by providing more options and better-matched products. Enriched data was seamlessly integrated into Kashew's browse and filter functionalities, empowering customers to find products that aligned with their preferences more efficiently. As a result, customers spent more time exploring Kashew's offerings, leading to increased customer engagement.

How your products are described is how they get discovered.

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